Why Clean, Non-Toxic Makeup Matters
Lots of conventional makeup still uses ingredients linked to hormone disruption, skin irritation, heavy-metal contamination or other long-term health risks. Choosing non-toxic makeup isn’t about being extreme - it’s simply about protecting your skin and your body while still looking your best.
What to Avoid — And What to Look For
Try to skip products with: synthetic dyes, parabens or harsh preservatives, petrochemicals, synthetic fragrances and heavy-metal pigmentation. These may be safe in small doses, but repeated exposure over time adds up.
Instead, look for clean formulas that use natural pigments (minerals, fruits, teas, botanical extracts), simple ingredient lists and transparent ethical sourcing practices.
Clean Beauty Picks Worth Trying
If you’re starting to explore cleaner makeup options, two great brands to start with are 100% PURE and Omiana — both known for their high standards and gentle, non-toxic formulas.
100% PURE — Fruit-Pigmented, Skin-Loving Makeup
100% PURE skips synthetic dyes, harsh preservatives, and petrochemicals. Their products get their color from fruits and plants, and most formulas are packed with nourishing oils and antioxidants.
A few great picks:
Omiana — Clean, Allergen-Friendly Makeup Options
Omiana is a standout choice for sensitive skin and anyone avoiding common irritants. Their formulas skip mica, titanium dioxide, talc, parabens, and synthetic fragrances — so you get simple, gentle, and skin-kind makeup.
Here are a few go-to products worth checking out:
Bottom Line
Switching to clean, non-toxic makeup doesn’t mean sacrificing style or performance. Brands like 100% PURE and Omiana make it easy to replace your everyday foundation, lipstick, eyeshadow or mascara with products that are safer, gentler and still beautiful.
If you're exploring even more clean-beauty options, other great brands to check out include Ecco Bella, Araza Beauty, Crunchi, Beautycounter, and Thrive Causemetics.
